Marketing for a Better World: A Holistic Approach to International Marketing (English Edition)

Stephen Engelking

What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to be foun...

Acquista su amazon

Negozi alternativi

Vengono forniti risultati alternativi in cui potresti trovare anche questo articolo

Acquista su ebay