Marketing for a Better World: A Holistic Approach to International Marketing (English Edition)

Stephen Engelking

What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to be foun...

Alternative Stores
Alternative results are provided where you might also find this article

See books by Stephen Engelking

See similar

Buy from another country